You spent a fortune on screens. The board asks for ROI. You have nothing.
Same audience data you get from your website — now for your stores. SPARC shows you who's looking, how long they stay, and which content actually holds their attention.
No images stored. No faces remembered. No individual tracking. Just audience intelligence for your physical spaces.
Privacy by Design
SPARC analyses anonymised snapshots using AI vision and returns aggregate data only: how many people, approximate demographics, how long they looked. No images are stored. No faces are remembered. No individual tracking. It's audience intelligence, not surveillance. Optional — activate it when you're ready.
You Spent a Fortune on Screens. Can You Prove They're Working?
Your website tells you exactly who visits, where they go, how long they stay, and what makes them convert. Your physical spaces? Silence. You install screens, schedule content, and hope for the best. Next quarter's signage budget is a guess because you have no data to defend it.
The Board Asks for ROI. You Have Nothing.
You approved $200K for digital displays. Six months later, the only metric you can offer is 'the screens are still on.' That's not ROI — that's uptime.
- No way to prove anyone is actually looking at your screens
- Campaign effectiveness is measured by gut feeling, not data
- Budget requests for next year have zero evidence to back them up
You're Flying Blind on Content Performance
Which creative is working? Which is being ignored? You changed the campaign last week — did it make a difference? Without data, you'll never know.
- Content decisions are based on what the creative team likes, not what performs
- No engagement metrics means no ability to optimise or iterate
- You can't A/B test in physical spaces the way you do online
Foot Traffic Data Lives in a Separate System
If you even have foot traffic counters, they're disconnected from your signage. You know how many people walked past, but not how many looked or how long they stayed.
- Foot traffic data and content scheduling live in different tools
- No correlation between who's in the space and what's on screen
- Demographic insights are a manual, expensive market research exercise
Content Goes Stale and Nobody Notices
That promo has been running for six weeks. Engagement dropped after week two. But without fatigue detection, it keeps playing — wasting screen time and boring your audience.
- No alerts when content stops performing
- Manual creative rotation based on calendar dates, not performance
- Screen time is wasted on content that stopped working weeks ago
Same Audience Data You Get From Your Website. Now for Your Stores.
SPARC uses standard cameras and AI vision to understand your space in real time: how many people are there, roughly who they are, what content holds their attention, and where the dead zones are. Then it acts on that intelligence — automatically. No images stored. No faces remembered. No surveillance.
See Who's Looking and What Holds Attention
AI vision counts foot traffic, reads approximate demographics, and measures how long viewers engage with each piece of content — giving you the same metrics you expect from your website.
- Real-time audience counting with demographic estimation (age, gender)
- Dwell time tracking per screen, per content asset, per zone
- Engagement scoring that lets you compare content performance at a glance
Content That Adapts to the Room
Your Saturday afternoon crowd looks different from Tuesday morning. Now your screens know that too. SPARC's automation engine adapts what's playing based on who's actually in the room.
- Occupancy-triggered content rules change creative based on crowd size
- Demographic shifts automatically surface different campaigns
- Time-of-day, weather, and audience composition drive smart scheduling
AI That Catches What You'd Miss
Creative fatigue detection alerts you when content engagement drops. Demand forecasting predicts tomorrow's audience before they arrive. The AI works while you're not watching.
- Automatic creative lifecycle tracking with fatigue alerts
- Foot traffic prediction using historical and external data signals
- Content refresh recommendations with timing guidance
Ask Your Screens How They're Doing
The AI Assistant is your conversational co-pilot. Ask it 'what was our best-performing content last week?' or 'which locations had the lowest engagement?' in plain English.
- Natural-language queries about your network performance
- Hourly insight summaries generated automatically
- Recommendations surfaced proactively, not just on request
ROI You Can Show the Board — With Proof
Proof-of-play logs, campaign attribution, and exportable reports that turn your signage investment from a 'cost centre nobody can justify' into a measurable business asset with hard numbers.
Campaign Attribution That Connects Screen to Action
Link what played on screen to what happened next — QR scans, NFC taps, foot traffic lifts, even sales correlations. Finally, a line between content and outcomes.
- QR code and NFC tap-through tracking with conversion funnels
- Foot traffic lift analysis by campaign, location, and time slot
- Multi-touch attribution across digital and physical touchpoints
Proof of Play for Every Screen, Every Second
Tamper-evident, auditable records of exactly what played, when, and where. If you sell advertising space on your screens, this is how you prove delivery.
- Immutable play logs with timestamp, duration, and display metadata
- Third-party auditor access with read-only verification portals
- Automated proof of play reports generated on your schedule
Live Dashboards for Every Stakeholder
The CMO sees campaign performance. The ops team sees device health. The regional manager sees their locations. Everyone gets exactly the view they need.
- Customisable dashboard views for different roles and responsibilities
- Real-time content play verification and status monitoring
- Cross-location performance comparison at a glance
Reports the Board Will Actually Read
Export PDF, CSV, or Excel reports. White-label them for clients. Schedule automated delivery. Connect to Tableau or Power BI via API.
- Scheduled report delivery via email in the format your team prefers
- White-labelled reports for agency and advertiser distribution
- API access for integration with your existing business intelligence tools
What Intelligence Looks Like in Practice
"It's Saturday afternoon. Your flagship is packed. SPARC knows — the cameras have counted 340 people in the last hour, skewing younger than your weekday average. The screens in the shoe department automatically shift from your premium heritage campaign to the new-season sneaker launch. Nobody in head office pressed a button."
— Retail
"The Egyptian gallery is at capacity. The Impressionist wing is half-empty. SPARC sees the imbalance and updates the wayfinding screens throughout the building, gently steering visitors toward the quieter spaces. The operations team didn't intervene — the system did it in real time."
— Museums
"Monday morning. The lobby is quiet — mostly business travellers checking out. The screens show flight status boards and taxi information. By Friday evening, the same screens are showing restaurant specials and live music schedules. SPARC read the room and adapted."
— Hospitality