Stop selling hardware. Start selling outcomes.
You already sell to the people who buy what SPARC does. The difference: when you add SPARC to your stack, one-time project fees become recurring revenue, and your clients stop blaming you when the screens go dark.
100% Australian-owned. Built for integrators, designers, and resellers who want a platform their clients will actually use.
The problem you already know
Your clients buy screens, LED walls, and AV systems — then call you six months later because nobody can update the content, nothing talks to each other, and the CEO is asking what the screens are worth. Sound familiar?
of digital signage deployments underperform within 12 months due to software, not hardware
average number of disconnected tools enterprise teams juggle to manage one display network
what most integrators earn after the installation invoice is paid — zero recurring revenue
What you get as a partner
We succeed when you succeed. Every tool, resource, and incentive is designed to help you close more deals and keep clients longer.
Recurring Revenue
Earn ongoing revenue on every SPARC licence you bring in. Not a one-time referral fee — real recurring income that compounds as your client base grows.
Sales Enablement
Co-branded pitch decks, live demo environments, competitor battle cards, and ROI calculators. Everything your sales team needs to close confidently.
Technical Training
Certified training programs for your technical staff. From basic deployment to advanced API integration, we'll make your team SPARC experts.
Priority Support
Skip the queue. Partner-only support channels with direct access to engineering for pre-sales questions and implementation issues.
Partner Portal
Deal registration, pipeline tracking, marketing assets, and technical documentation — all in one place. Updated monthly with new materials.
Market Intelligence
Quarterly industry briefings, competitive landscape reports, and vertical-specific opportunity data to sharpen your go-to-market strategy.
Who we partner with
If you sell to operations, marketing, or IT leaders who manage physical environments, we should talk. Here's how we work with different partner types.
AV Integrators
Tired of recommending clunky CMS platforms your clients blame you for?
Bring SPARC into every installation. Your clients get a platform they can actually use. You get recurring revenue instead of one-time project fees.
- Recurring revenue share on every licence
- Priority technical support line
- Co-branded proposals and case studies
- Pre-sales engineering support
Experience Designers
Designing immersive spaces but handing off to a CMS that can't deliver the vision?
Specify SPARC as the content and control layer for your experiential retail, hospitality, and event designs. We'll make sure the technology matches the creative.
- Design partner certification
- Reference project showcase
- Dedicated technical liaison
- Early access to new features
Fit-Out & Construction
Subcontracting AV to a different vendor for every project?
Include SPARC in your commercial fit-out packages. One platform, one relationship, one less vendor for your clients to manage after handover.
- Bundled pricing for fit-out packages
- Installation support and training
- Project coordination from scoping to handover
- Warranty-backed hardware recommendations
LED & Display Suppliers
Shipping hardware that sits idle because the software is too hard to use?
Ship your LED walls and displays with SPARC pre-configured. Turn commodity hardware into a differentiated, software-powered solution your competitors can't match.
- Pre-configuration and provisioning support
- Technical training for your sales team
- Joint go-to-market campaigns
- Hardware compatibility certification
Experiential Agencies
Building activations on platforms that crash under pressure?
Power your pop-ups, brand activations, and events with a CMS that's actually built for live, high-stakes environments. Real-time control, not scheduled playlists.
- Campaign support and rapid onboarding
- Full API access for custom integrations
- Live event technical standby
- Multi-tenant workspace isolation
Technology Resellers
Selling signage software with margins that barely cover your sales cost?
Resell SPARC with margins that make it worth your time. We handle the platform, you own the relationship. White-label options available for qualified partners.
- Competitive reseller margins
- Deal registration and protection
- White-label options for enterprise deals
- Dedicated partner account manager
Partner tiers
Start where it makes sense. Grow as your SPARC practice grows. Every tier unlocks more margin, more support, and more market exclusivity.
Referral
Send leads, earn rewards
Requirements
No minimum commitments
Simple registration
Benefits
- Referral commission on closed deals
- Partner badge for your website
- Access to marketing collateral
- Quarterly partner newsletter
Authorised
Sell and deploy SPARC
Requirements
2+ certified team members
3+ deals per year
Benefits
- Everything in Referral, plus:
- Reseller pricing and margins
- Deal registration and protection
- Co-branded proposals
- Pre-sales engineering support
- Partner portal access
Premium
Strategic growth partner
Requirements
4+ certified team members
10+ deals per year
Dedicated SPARC practice
Benefits
- Everything in Authorised, plus:
- Best-in-class margins
- Dedicated partner account manager
- Joint marketing fund
- Early access to new platform features
- Executive business reviews
- Priority support SLA
- Co-selling with SPARC team
Elite
Market-leading partnership
Requirements
8+ certified team members
25+ deals per year
Multi-market presence
Benefits
- Everything in Premium, plus:
- White-label / OEM options
- Custom integrations support
- Joint product roadmap input
- Featured partner case studies
- Annual partner summit access
- Territory exclusivity options
From application to first deal
Most partners are fully onboarded and pitching SPARC to clients within two weeks.
Apply
Tell us about your business, your buyers, and how you see SPARC fitting into your offering. Takes five minutes.
Evaluate
We'll review your application and schedule a call to explore the partnership fit. Typically within 5 business days.
Onboard
Get access to partner portal, demo environment, training materials, and your dedicated contact. Full onboarding in under two weeks.
Grow
Start positioning SPARC to your clients. We'll support you with co-selling, technical pre-sales, and marketing assets.
"SPARC-Powered" positioning
Position yourself as forward-thinking by recommending a platform that operators actually love. Your clients get self-service control. You get a differentiated offering that competitors can't replicate with commodity hardware.
Ready to partner?
Tell us about your business and how you work with experience buyers. We'll get back to you within 5 business days with next steps.