Privacy Policy
Last updated: December 2024
SPARC Systems ("we", "us", "our") operates the SPARC experience management platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or interact with our services.
By accessing or using SPARC, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access the platform.
1Information We Collect
Personal Information
When you register for SPARC or contact us, we may collect:
- Name and contact details — Your full name, email address, and phone number.
- Business information — Company name, industry, job title, and business address.
- Account credentials — Username and encrypted password for platform access.
- Payment information — Billing address and payment method details (processed securely via third-party payment processors).
Automatically Collected Information
When you access our website or platform, we automatically collect:
- Device information — Browser type, operating system, device identifiers, and IP address.
- Usage data — Pages visited, features used, time spent on the platform, and interaction patterns.
- Log data — Server logs including access times, error reports, and referring URLs.
Content Data
When you use SPARC to manage experience management, we store the content you upload (images, videos, documents), playlist configurations, scheduling data, and device settings. This content remains your property and is stored securely on our infrastructure.
2How We Use Your Information
We use the information we collect for the following purposes:
- Provide and maintain our services — Operate the SPARC platform, process transactions, and deliver the features you request.
- Communicate with you — Send account notifications, respond to inquiries, provide customer support, and deliver product updates.
- Improve our platform — Analyse usage patterns to enhance features, fix bugs, and develop new functionality.
- Marketing and promotions — With your consent, send newsletters, special offers, and information about new features or services.
- Security and fraud prevention — Detect, prevent, and respond to security incidents, fraud, and abuse of our services.
- Legal compliance — Meet our legal obligations, enforce our terms, and protect our rights and the rights of others.
3Data Sharing & Third Parties
We do not sell your personal information. We only share data in the limited circumstances described below.
Service Providers
We work with trusted third-party companies to help us operate our business, including cloud hosting providers, payment processors, email services, and analytics platforms. These providers only access your data as needed to perform their services and are contractually obligated to protect it.
Business Transfers
If SPARC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
Legal Requirements
We may disclose your information if required by law, in response to valid legal process, to protect our rights or safety, or to investigate potential violations of our terms of service.
With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
4Data Security
We implement industry-standard security measures to protect your information:
- Encryption — All data is encrypted in transit using TLS/SSL and at rest using AES-256 encryption.
- Access controls — Strict role-based access controls limit who can access your data within our organisation.
- Infrastructure security — Our systems are hosted in secure, SOC 2 compliant data centres with 24/7 monitoring.
- Regular audits — We conduct regular security assessments and penetration testing to identify and address vulnerabilities.
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest practical standards.
5Data Retention
We retain your information for as long as necessary to provide our services and fulfil the purposes described in this policy:
- Account data — Retained while your account is active and for up to 12 months after closure for legal and operational purposes.
- Content data — Deleted within 30 days of account termination, unless you request earlier deletion.
- Usage logs — Retained for up to 24 months for analytics and security purposes, then anonymised or deleted.
- Account data — Retained for the duration of your account, or until you request removal.
6Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access — Request a copy of the personal information we hold about you.
- Correction — Request that we correct inaccurate or incomplete information.
- Deletion — Request that we delete your personal information, subject to certain legal exceptions.
- Data portability — Request a copy of your data in a structured, machine-readable format.
- Opt-out — Unsubscribe from marketing communications at any time using the link in our emails.
- Withdraw consent — Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.
7Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Essential cookies — Required for the platform to function, including authentication and security.
- Analytics cookies — Help us understand how visitors interact with our website to improve our services.
- Preference cookies — Remember your settings and preferences for a better experience.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our platform.
8International Data Transfers
SPARC is operated from Australia. If you access our services from outside Australia, your information may be transferred to, stored, and processed in Australia or other countries where our service providers operate. By using SPARC, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
9Children's Privacy
SPARC is not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to delete such information.
10Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. We encourage you to review this policy periodically. Your continued use of SPARC after any changes constitutes your acceptance of the updated policy.
11Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:
We aim to respond to all privacy inquiries within 30 days.