"I'm running five tools and still don't know if screen 7 is showing last month's promo."
One Dashboard.
Content, screens, video walls, lighting, audio, sensors — managed from one place. SPARC's Command Centre shows real-time status on every device across every location. Live screenshots. Online/offline alerts. Fleet health scoring. No more spreadsheets. No more toggling between a lighting desk, a media server, and a signage CMS.
Real-time fleet overview with live screenshots of every connected screen — refreshed automatically
Unified content, hardware, and IoT management from a single command centre
Remote device control — reboot, screenshot, volume, firmware update — without a site visit
Fleet health dashboard with anomaly detection: memory spikes, FPS drops, connectivity issues flagged automatically
"Every time I need to change something, I have to call someone. Our integrator charges $2,000 for a seasonal content swap."
Self-Service Control.
Your marketing team launched a new campaign this morning. By lunch, it was on every screen in every store. Nobody called anyone. Nobody filed a ticket. SPARC's WYSIWYG Designer lets your team build professional content without external designers. The Campaign System deploys it to 500 screens with one click. Training time: one afternoon.
Built-in WYSIWYG Designer with AI-assisted content generation — no external design software needed
Campaign deployment to every screen across every location with one click — live in minutes, not days
Industry-specific templates: restaurant menus, retail promos, corporate dashboards, healthcare wait times
Content snapshots freeze your campaign at deployment — no surprises if someone edits library items later
"You spent $200K on screens. The board asks for ROI. You have nothing."
Built-In Intelligence.
Same audience data you get from your website. Now for your stores. SPARC's AI vision uses standard cameras to count foot traffic, read demographics, measure attention, and track dwell time. You get engagement analytics, content performance rankings, and proof-of-play reports that connect screen content to business outcomes. The AI Assistant speaks plain English — ask it anything about your network.
No images stored. No faces remembered. No individual tracking. SPARC analyses anonymised snapshots and returns aggregate data — audience intelligence, not surveillance.
AI vision counts who's looking, how long they stay, and which content actually holds their attention
Approximate demographic analysis — age and gender distributions — so you understand your audience
Content performance analytics with engagement rankings, playback completion rates, and daily trend charts
Executive-ready reports that tie digital signage spend to foot traffic and attention metrics
Intelligence in action — industry by industry
It's Saturday afternoon. Your flagship is packed. SPARC knows — the cameras have counted 340 people in the last hour, skewing younger than your weekday average. The screens in the shoe department automatically shift from your premium heritage campaign to the new-season sneaker launch. Nobody in head office pressed a button.
The Egyptian gallery is at capacity. The Impressionist wing is half-empty. SPARC sees the imbalance and updates the wayfinding screens throughout the building, gently steering visitors toward the quieter spaces. The operations team didn't intervene — the system did it in real time.
Monday morning. The lobby is quiet — mostly business travellers checking out. The screens show flight status boards and taxi information. By Friday evening, the same screens are showing restaurant specials and live music schedules. SPARC read the room and adapted.
"Empty store at 7am sees the same loop as packed store at 2pm. Our screens don't know — or care — who's in the room."
Screens That Respond.
Your screens notice when the room fills up. They see the crowd shift. And they change what they're showing — automatically, in real time, without anyone touching a button. SPARC's Automation Engine connects AI vision to content decisions: occupancy triggers, time-of-day rules, weather conditions, campaign calendars, and audience demographics all drive what appears on screen.
Occupancy-triggered content — screens react to how many people are in the room and adjust automatically
Weather and time-of-day rules that shift content without manual scheduling
Audience-aware scene changes — different demographics see different content, automatically
Continuous learning loops that compound engagement gains over time as the system understands your space
"Screens on one system. Lighting on another. Audio on a third. A technician manually coordinates scene changes."
Experience-Native Control.
The lights dim. The screens shift. The fog rolls in. The audio drops. Your audience doesn't know it's all controlled from one tablet. They just know the experience is flawless. SPARC's Scene System saves and recalls complete environment states — screens, lighting, fog machines, audio, servos, door locks — all triggered from a single interface.
Scene presets that coordinate screens, LED strips, fog machines, servos, and audio — activated with one tap
Zone-based spatial grouping — different areas of your venue run different experiences simultaneously
Automation triggers that fire scenes based on occupancy, time, or manual cues from a Controller tablet
Emergency alert integration — override everything instantly with safety messaging, lighting changes, and door control
"Our screens are passive. Visitors look but can't interact. We're missing opportunities for self-service, wayfinding, and data capture."
Interactive Experiences.
Turn any screen into a touch-enabled kiosk — for check-in, wayfinding, directories, queue management, surveys, and product catalogues. SPARC's Kiosk Builder gives you six professional templates with live preview, touch event logging for analytics, and kiosk mode lockdown so visitors can't exit the experience. No code required.
Six kiosk templates: check-in, wayfinding, directory, queue management, surveys, and product catalogue
Touch event logging captures every interaction — understand what visitors tap, browse, and ignore
Kiosk mode lockdown prevents users from exiting — perfect for public-facing installations
Idle timeout configuration automatically resets the kiosk after inactivity