Turn Your Screens Into a DOOH Ad Network
SPARC's Programmatic Advertising module connects your screen network to ad exchanges, so you can sell inventory automatically, run scheduled ad campaigns alongside your own content, and prove exactly what played, when, and to whom.
Digital out-of-home (DOOH) advertising software for retail media networks, shopping centres, and signage network owners — programmatic ad sales, campaign scheduling, and proof-of-play reporting.
The Digital Out-of-Home Advertising Challenge
Screen inventory sits idle instead of generating revenue
A network of screens is a media asset — but without a way to sell ad space programmatically, that inventory earns nothing between your own campaigns.
Manual ad sales don't scale
Negotiating and trafficking ad deals screen-by-screen, location-by-location, is a full-time job that caps how much inventory you can actually monetise.
Advertisers demand proof-of-play, not promises
Ad buyers want verified reporting — what played, when, on which screen, to which audience — before they'll commit budget to a DOOH network.
Ad content and brand content live in separate systems
Running programmatic ads through one tool and your own content through another means double the logins, double the risk of conflicting schedules.
How SPARC Solves It
Programmatic Ad Slots
Define ad slots within your existing content schedule and connect them to ad exchanges — sell inventory automatically without manual trafficking.
One Platform for Ads and Content
Run your own campaigns and paid advertising from the same dashboard — no separate DOOH-only system to manage alongside your CMS.
Proof-of-Play Reporting
Verified reporting on what played, when, and where — the evidence advertisers and agencies need to commit and renew DOOH spend.
Audience-Based Targeting
Combine AI audience analytics — foot traffic, dwell time, demographics — with ad scheduling so slots can be sold and reported against real audience data, not just impressions.
Multi-Location Ad Network Management
Manage ad inventory across every screen and every location from one dashboard, with role-based access for network and content teams.
Scheduled Campaign Automation
Ad campaigns run on their own schedule, automatically interleaved with your own content — no manual playlist editing required.
Measurable Outcomes
Revenue stream from existing screen inventory
Dashboard for both content and ad campaigns
Proof-of-play reporting for every ad slot
Use Cases
Frequently Asked Questions
What is DOOH advertising?
DOOH (digital out-of-home) advertising is the sale of ad space on digital screens in public and commercial locations — retail, transit, venues — sold and scheduled programmatically rather than negotiated one deal at a time.
What is OOH advertising, and how is it different from DOOH?
OOH (out-of-home) advertising is any ad seen outside the home — traditional static billboards and posters included. DOOH is the digital subset: ad space sold and scheduled on networked screens rather than printed, which is what makes programmatic sales and proof-of-play reporting possible.
Can SPARC connect to ad exchanges?
Yes. SPARC's Programmatic Advertising module connects your screen network to ad exchanges so inventory can be sold and scheduled automatically alongside your own content.
Do I need a separate platform for ads and my own content?
No. SPARC runs programmatic advertising and your own content from the same dashboard — one login, one schedule, one reporting view.
How do advertisers verify their ads actually played?
SPARC provides proof-of-play reporting for every ad slot — confirmation of what played, when, and on which screen, which is what agencies and advertisers require before committing DOOH budget.
How much does the Programmatic Advertising module cost?
Programmatic Advertising is available as an account add-on from $39 AUD/month per workspace (flat, regardless of screen count), with a 14-day free trial.