Why Enterprise Teams Switch from OnSign TV
The top reasons customers migrate to SPARC
Needed audience data, not just playback logs
- Board requested ROI proof for signage investment — playback logs weren't sufficient
- No way to know whether content was reaching the right demographic
- Needed dwell time and attention data, not just confirmation that content played
Video wall required hardware they didn't want to buy
- Hardware controller costs exceeded budget for planned video wall deployment
- Every layout change required integrator involvement and downtime
- Needed a software-first approach to video wall management
Australian data residency requirement
- Procurement required data hosted in Australian jurisdiction
- USD pricing created budget uncertainty across financial year
- Support time zone mismatch created response lag for urgent issues
What SPARC Delivers Over OnSign TV
Enterprise capabilities that go beyond traditional digital signage
Frame-Perfect Sync (<50ms)
Sub-50 millisecond synchronisation across unlimited displays. No tearing, no lag, no compromises on video walls.
99.9% Uptime with Built-In Redundancy
N+1 hardware failover, dual-path content delivery, and 24/7 NOC monitoring. Your displays never go dark.
AI-Driven Adaptive Content
Content that responds to audience demographics, foot traffic, weather, and business rules — automatically.
Environment Orchestration
Go beyond screens. Orchestrate displays, lighting, audio, and sensors as one unified commercial environment.
Engagement Analytics (Not Just Proof-of-Play)
Dwell time, attention tracking, audience measurement, and campaign attribution that prove ROI.
True Enterprise Governance
SSO, RBAC, audit trails, multi-site fleet management, and compliance reporting — built in from day one.
Quick Feature Comparison
SPARC vs OnSign TV at a glance
| Feature | SPARC | OnSign TV |
|---|---|---|
| Frame Sync Latency | <50ms | Not published |
| Software Video Walls (no hardware controller) | ✓ | ✗ |
| AI Audience Analytics | Foot traffic, demographics, dwell time | Playback health monitoring only |
| Environment Control (audio/lighting/IoT) | ✓ | ✗ |
| Australian Data Hosting | ✓ (AWS ap-southeast-2) | ✗ (Brazilian company) |
| Proof-of-Play ROI Dashboards | Full audience attribution | Basic play logs |
| Hardware Agnostic | ✓ | ✓ |
| Unlimited Screens | ✓ | ✓ |
| AUD Pricing | Starter $15 / Pro $25 AUD/screen/month | ~$28–$47 AUD/screen/month (USD, variable) |
| Pre-built Content Apps | Integrations + AI generation | 100+ app widgets |
Migration Is Included
White-glove migration from OnSign TV to SPARC in 90 days
What's Included
- Dedicated migration project manager
- Automated content import (no manual rebuild)
- Integration preservation (APIs reconnected)
- Training for all user levels
- 90-day enhanced support post-launch
- Parallel run period (zero risk)
Common Concerns Addressed
"We've invested heavily in OnSign TV content"
We import existing content automatically. Templates convert to SPARC format. Design investment preserved.
"Our team knows OnSign TV inside and out"
4-hour training gets teams productive. Most users say SPARC is easier after the adjustment period.
"Downtime during migration is unacceptable"
Pilot approach means zero downtime at production locations until you're confident. Cutover happens location-by-location.