Analytics & AI

Turn Environments into Intelligence Engines

Every interaction becomes data. Every data point becomes an insight.

Engagement Analytics

Know Exactly Who's Watching — and How

Granular audience insights that transform passive screens into measurable media channels.

Audience Measurement

Anonymous, privacy-compliant audience detection powered by computer vision sensors.

  • Demographics estimation (age range, gender) without storing PII
  • Unique vs. repeat visitor differentiation
  • Crowd density and flow-direction analysis

Dwell Time Tracking

Measure how long each viewer engages with your content across every screen.

  • Per-content and per-zone dwell duration
  • Engagement drop-off curves per asset
  • Time-of-day engagement benchmarking

Zone-Level Heatmaps

Visualise foot traffic and attention density across your physical space.

  • Spatial heatmaps overlaid on floor plans
  • Hotspot identification for screen placement optimisation
  • Cross-zone journey mapping

Attention Scoring

Composite engagement scores that compare content performance at a glance.

  • Weighted scoring across dwell, glance, and interaction
  • Benchmark against historical campaign averages
  • Exportable attention reports for stakeholders
Campaign Performance

Prove What Works. Optimise What Doesn't.

Move beyond impressions. Measure real-world content effectiveness with precision.

Content Effectiveness Metrics

Understand which assets drive engagement, footfall, or conversion lift.

  • Per-asset engagement rate tracking
  • Cross-location performance comparison
  • Creative fatigue detection and alerts

A/B Testing

Run controlled experiments across screens, zones, or locations.

  • Split-test creative variants with statistical confidence
  • Auto-rotate winners based on live performance
  • Multi-variate testing for layout and messaging

Daypart Analysis

Discover which content performs best at different times of day.

  • Hourly, daily, and weekly engagement breakdowns
  • Automated dayparting recommendations
  • Seasonal trend identification

Conversion Attribution

Connect screen exposure to downstream actions and business outcomes.

  • QR code and NFC tap-through tracking
  • POS integration for sales-lift correlation
  • Multi-touch attribution modelling
Predictive Maintenance

Fix It Before It Breaks

AI-driven monitoring that keeps your network healthy and your team proactive.

Device Health Monitoring

Real-time telemetry from every player, screen, and peripheral in your network.

  • CPU, memory, storage, and temperature dashboards
  • Network throughput and latency tracking
  • Peripheral status (USB, GPIO, sensor feeds)

Failure Prediction

Machine learning models that identify hardware degradation before failure.

  • Anomaly detection on device performance baselines
  • MTBF (mean-time-between-failure) forecasting
  • Risk-scored device fleet overview

Proactive Alerting

Get notified at the right time, via the right channel, with the right urgency.

  • Severity-tiered alerts (info, warning, critical)
  • Escalation chains with SMS, email, and webhook
  • Suppression rules to avoid alert fatigue

Maintenance Scheduling

Plan hardware servicing around your operation, not around outages.

  • Predictive maintenance windows based on usage data
  • Automated work-order creation for field teams
  • Spare-parts forecasting by device model
Adaptive Logic Engine

Screens That Think for Themselves

Context-aware intelligence that adapts content in real time — no manual scheduling required.

Real-Time Decision Making

Evaluate conditions and trigger content changes in under 200ms.

  • Rule engine with AND/OR/NOT logic operators
  • Time, weather, inventory, and sensor-based triggers
  • Priority-weighted decision trees

Context-Aware Content Triggers

React to the world around the screen — weather, crowd size, even POS data.

  • External data-feed integration (APIs, MQTT, webhooks)
  • Geofence and proximity-based triggers
  • Event-calendar and holiday-aware scheduling

Dynamic Scene Selection

Automatically assemble scenes from a content library based on live conditions.

  • Template-driven dynamic composition
  • Asset-pool rotation with frequency caps
  • Fallback content for offline or error states

Continuous Optimisation

Closed-loop learning that improves content performance over time.

  • Reinforcement-learning content ranking
  • Automatic creative retirement at fatigue threshold
  • Weekly optimisation reports with actionable insights

See the Intelligence Layer in Action

Discover how SPARC turns your screens from static displays into data-driven, self-optimising media channels.