Brand Kit

SPARC Brand Guidelines

Everything partners, media, and collaborators need to represent the SPARC brand accurately. Please read the usage guidelines before use.

Questions? Contact contact@canopycreative.design

Logo Files

SPARC full logo — for use on light backgrounds

Full Logo — Light Background

Use on white or light-coloured backgrounds. Includes wordmark + icon mark.

Download PNG
SPARC icon mark — for use on dark backgrounds

Icon Mark — Dark Background

Use the icon mark for app icons, favicons, and small-format dark-background contexts.

Download PNG

Need transparent-background SVG or vector formats? Email us and we'll send them directly.

Colour Palette

The interface palette is used across the SPARC platform and marketing site. The logo palette (below) reflects the pure RGB primaries in the icon mark.

Interface Palette

SPARC Red

Signal · Alerts · Accents

SPARC Green

Primary CTA · Success · Go

SPARC Aqua

Gradients · Secondary accents

SPARC Blue

Platform · Data · Intelligence

SPARC Black

Primary background · Dark UI

SPARC White

Light background · Reversed text

Logo Primary Colours (RGB Light)

The SPARC icon is built on pure primary light — Red, Green, and Blue panels with a yellow/white beam. These are the exact colours used in the mark itself, not the interface palette.

Red Panel

Green Panel

Blue Panel

Beam

Typography

Primary — Headings & Body

Aa

IBM Plex Sans

SPARC is the Enterprise Platform for Immersive Commercial Environments. Built by immersive technologists, for the brands that operate them.

Weights used: Regular (400), Medium (500), SemiBold (600), Bold (700)

Source: Google Fonts

View on Google Fonts →

Monospace — Code & Technical Labels

Aa

JetBrains Mono

API_VERSION=v2 • 99.9% UPTIME • AES-256 • SOC_2_ALIGNED • SCREEN_COUNT=1200+

Weights used: Regular (400), Medium (500), Bold (700)

Usage: Badges, labels, stats, code snippets

View on Google Fonts →

Logo Usage Guidelines

Please follow these rules when using the SPARC logo. Consistent, correct usage protects the brand and ensures we all look professional.

Do

  • Use the full-colour logo on white or very light backgrounds
  • Use the icon mark on black or very dark backgrounds
  • Maintain the minimum clear space equal to the height of the 'S' on all sides
  • Scale proportionally — never stretch or squash
  • Use the provided logo files without modification
  • Contact us for custom co-branded materials

Don't

  • Don't recolour the logo or individual elements
  • Don't place the logo on a busy photographic background without sufficient contrast
  • Don't rotate, skew, or apply effects (shadows, outlines, glows)
  • Don't recreate the logo in a different font or layout
  • Don't use outdated versions of the logo
  • Don't crop the logo to show only part of the mark

Brand Voice

Direct

Say what you mean. Short sentences. No buzzword padding. If it can't pass the Swap Test — replacing 'SPARC' with any competitor name — rewrite it.

Confident

We don't hedge. We know what the platform does and say so. Avoid 'we think', 'we believe', or 'we hope'. Show, don't soften.

Problem-first

Lead with the buyer's pain, not the product feature. Nobody cares what SPARC does until they understand what it solves.

Australian

We're proud of where we're built. Use Australian English spellings (synchronisation, not synchronization). AEST timezone. AUD pricing.

Need something not listed here?

If you need vector formats, transparent-background versions, co-branded templates, or anything else — just get in touch. We'll turn it around quickly.

Request additional assets