Why Enterprise Teams Switch from onQ Digital
The top reasons customers migrate to SPARC
Wanted direct software control instead of a managed-service relationship
- Had an in-house team capable of managing content directly
- Wanted same-day changes without lodging a request with an operations desk
- Preferred owning the workflow rather than delegating it
Wanted to see pricing and start immediately
- Needed a number for a budget without a strategy-call process
- Wanted to trial the software before any commitment
Already had screens and an AV relationship, just needed better software
- Existing hardware and integrator relationship in place
- Only the CMS/software layer needed replacing, not the whole infrastructure
What SPARC Delivers Over onQ Digital
Enterprise capabilities that go beyond traditional digital signage
Frame-Perfect Sync (<50ms)
Sub-50 millisecond synchronisation across unlimited displays. No tearing, no lag, no compromises on video walls.
99.9% Uptime with Built-In Redundancy
N+1 hardware failover, dual-path content delivery, and 24/7 NOC monitoring. Your displays never go dark.
AI-Driven Adaptive Content
Content that responds to audience demographics, foot traffic, weather, and business rules — automatically.
Environment Orchestration
Go beyond screens. Orchestrate displays, lighting, audio, and sensors as one unified commercial environment.
Engagement Analytics (Not Just Proof-of-Play)
Dwell time, attention tracking, audience measurement, and campaign attribution that prove ROI.
True Enterprise Governance
SSO, RBAC, audit trails, multi-site fleet management, and compliance reporting — built in from day one.
Quick Feature Comparison
SPARC vs onQ Digital at a glance
| Feature | SPARC | onQ Digital |
|---|---|---|
| Business model | Self-serve SaaS software | Vertically integrated managed service (hardware + install + operate + software) |
| Pricing | Published, from $15 AUD/screen/month | Contact-sales — no public pricing |
| Free Trial | 14-day self-serve, no credit card | Not applicable — managed service engagement |
| Time to start | Minutes — self-serve sign-up | Sales + design + install cycle |
| Australian-owned | ✓ | ✓ — 12+ years operating history |
| Named enterprise customers | Not yet public | Bunnings, David Jones, Coles, Westpac, ANZ, BMW and more |
| Software-defined video walls | ✓ | ✓ — via managed installation |
| AI audience analytics | ✓ — built into the platform | ✓ — via Crowd Connected/meldCX integration |
| Who installs/maintains hardware | You or your integrator | onQ's own installation and operations team |
Migration Is Included
White-glove migration from onQ Digital to SPARC in 90 days
What's Included
- Dedicated migration project manager
- Automated content import (no manual rebuild)
- Integration preservation (APIs reconnected)
- Training for all user levels
- 90-day enhanced support post-launch
- Parallel run period (zero risk)
Common Concerns Addressed
"We've invested heavily in onQ Digital content"
We import existing content automatically. Templates convert to SPARC format. Design investment preserved.
"Our team knows onQ Digital inside and out"
4-hour training gets teams productive. Most users say SPARC is easier after the adjustment period.
"Downtime during migration is unacceptable"
Pilot approach means zero downtime at production locations until you're confident. Cutover happens location-by-location.