Why Enterprise Teams Switch from Fusion Signage
The top reasons customers migrate to SPARC
Needed video walls or LED processor control Fusion Signage doesn't offer
- Added a video wall to an existing deployment and needed software-defined sync without a hardware controller
- Had Novastar or Colorlight LED hardware needing native software control
- Wanted one dashboard for both standard screens and an LED estate
Wanted audience analytics, not just proof-of-play
- Needed to justify signage budget with foot traffic and dwell time data, not just confirmation content played
- Marketing team wanted the same class of data as web analytics, for physical spaces
Preferred monthly billing over a multi-year term licence
- Wanted to trial before a long commitment
- Deployment scope was likely to change within a 3-year term
- Preferred an exit option over a locked-in licence period
What SPARC Delivers Over Fusion Signage
Enterprise capabilities that go beyond traditional digital signage
Frame-Perfect Sync (<50ms)
Sub-50 millisecond synchronisation across unlimited displays. No tearing, no lag, no compromises on video walls.
99.9% Uptime with Built-In Redundancy
N+1 hardware failover, dual-path content delivery, and 24/7 NOC monitoring. Your displays never go dark.
AI-Driven Adaptive Content
Content that responds to audience demographics, foot traffic, weather, and business rules — automatically.
Environment Orchestration
Go beyond screens. Orchestrate displays, lighting, audio, and sensors as one unified commercial environment.
Engagement Analytics (Not Just Proof-of-Play)
Dwell time, attention tracking, audience measurement, and campaign attribution that prove ROI.
True Enterprise Governance
SSO, RBAC, audit trails, multi-site fleet management, and compliance reporting — built in from day one.
Quick Feature Comparison
SPARC vs Fusion Signage at a glance
| Feature | SPARC | Fusion Signage |
|---|---|---|
| Pricing model | Monthly SaaS, from $15 AUD/screen/month | Term licence — 1/3/5-year, $388–$819/screen for a 3-year term |
| Free Trial | 14-day self-serve, no credit card | Not publicly stated as self-serve |
| Australian-owned | ✓ | ✓ — 100% Australian, Brisbane-based |
| Security certifications | Not yet certified | ISO 27001, SOC 2 Type II |
| Named enterprise customers | Not yet public | Coles Group, Grilld, Hairhouse, United Petroleum |
| Software-defined video walls | ✓ — no hardware controller | Not in published feature set |
| Native LED processor control | ✓ — Novastar, Colorlight | Not in published feature set |
| AI audience analytics | ✓ — foot traffic, dwell time, demographics | Not in published feature set |
| SSO/SAML | ✓ | ✓ — via Active Directory |
| BI integration | API access | Power BI & Tableau (Pro tier) |
Migration Is Included
White-glove migration from Fusion Signage to SPARC in 90 days
What's Included
- Dedicated migration project manager
- Automated content import (no manual rebuild)
- Integration preservation (APIs reconnected)
- Training for all user levels
- 90-day enhanced support post-launch
- Parallel run period (zero risk)
Common Concerns Addressed
"We've invested heavily in Fusion Signage content"
We import existing content automatically. Templates convert to SPARC format. Design investment preserved.
"Our team knows Fusion Signage inside and out"
4-hour training gets teams productive. Most users say SPARC is easier after the adjustment period.
"Downtime during migration is unacceptable"
Pilot approach means zero downtime at production locations until you're confident. Cutover happens location-by-location.